If I created a product that I wished to market, how do I achieve this effectively?

I’ve invented a product, and I wish to promote it on the web effectively. Which web sites ought to I take advantage of to market my product? What sort of data and product descriptions ought to I purpose to position inside my advertising and marketing? My product is kind of costly, so I assume there’s a particular demographic I would like to focus on. Which website ought to I take advantage of in direction of advertising and marketing a high-end product?
 

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